BULGARI FALL 2016 AD CAMPAIGN
Supermodel Lily Aldridge is the jewelry brand’s ultimate muse as she stars in the new ...
October 13, 2016
Supermodel Lily Aldridge is the jewelry brand’s ultimate muse as she stars in the new Bulgari Fall 2016 ad campaign embodying a sun-kissed Mediterranean Renaissance beauty, perfect for the brand’s ‘Larger Than Life’ campaign. Shot by renowned photographer, Mario Testino brings his cutting-edge style to capture the Aldridge’s potent allure in the ad campaign. Dark, brooding and wonderfully slick, these images are testament to Bulgari’s long-standing association with prestige and glamour.
The Bulgari campaign was shot in the Eternal City, and Lily calls it fabulous and profoundly Italian. All of the chosen locations were in the ancient heart of the city with a view of the Vatican, immediately making her feel like star out of La Dolce Vita.
In one image, the models wears 73 carats of emeralds, sapphires and diamonds with a green dress and white fur stole. Another has her in a more casual look with a white timepiece and layered pendant necklaces. And, of course, it’s not a Bulgari campaign without the iconic Serpenti design, the staple style from the maison every season. Lastly, Aldridge also poses in one with an oval-shaped sapphire with an impressive 13.55 carats.
” I’m proud to be a part of this world and at the heart of such a legendary luxury brand.” says Lily Aldridge, the new ambassador for Bulgari.
Bulgari’s International Communications Director, Stéphane Gerschel commented, “We are honored that Lily Aldridge agreed to be our spokesperson, she is such a versatile and multi-faceted ambassador for the brand and she incarnates to perfection the new Bulgari woman, indulgent, unapologetic, always alive but also unexpected”. He added, “Bulgari is larger than life. It’s in everything that we do, our DNA, our products and most importantly our attitude. It’s a way of life, bold, full of colors, molto but non troppo.”