Discover the new Christian Dior Fine Jewelry and Timepieces boutique in Paris designed by Peter Marino and situated just opposite the House’s emblematic address.

It all started at 30 Avenue Montaigne, and nearly seventy years later the address’ unique spirit continues to radiate and nourish the Dior spirit around the world. More than just an address, it’s a symbol. And right across the street: the new Christian Dior Fine Jewelry and Timepieces boutique.

This setting conceived by the architect Peter Marino showcases the jewellery collections designed by Victoire de Castellane along with the House’s timepieces, in a space that melds modemity and elegance. Natural light is reflected in the contemporary furnishings, and the House’s color code of gray and pink tones composes an intimate atmosphere. This new boutique also contains a special VIP salon. Artists’ furniture by Vincenzo de Cotiis, among others, is joined by artworks by the likes of Dana Buckley and Damian Hirst.

Special editions of jewellery and watches have been created to mark the new boutique’s opening. In addition to the Dior VIII Grand Bal Coquette and La D de Dior watches, jewelry pieces from the Archi Dior collection have also been revisited in the spirit of Avenue Montaigne.