The Alexander Wang x adidas Originals collaboration is taking it to the streets. After a surprise finale at the designer’s Spring 2017 runway show, brand imaging captured by Juergen Teller has been unveiled.
The lookbook features three girls from the #WangSquad with models Binx Walton, Lexi Boling and Hanne Gaby Odiele. The designer transformed the classic adidas black tracksuit and footwear for the 84-piece collaboration. Defying convention, Wang even turned adidas’ signature trefoil and ‘originals’ logo upside down.
And although the collection won’t be fully released in stores starting until early 2017, a series of pop up trucks across the globe will feature select merchandise for sale. The unisex collection will include elongated track jackets, sweatshirts, t-shirt, hoodies, long-sleeve T-shirts and also one sneaker, all embroidered with adidas’ famous three stripes.
Wang is the latest addition to adidas‘s growing cache of designer collaborators, which includes Stella McCartney, Raf Simons, Rick Owens, Yohji Yamamoto and Kanye West.