The new Christian Dior Rouge Dior ad campaign reveals a liberated, assured and radiant Natalie Portman, photographed by David Sims, seductive in her modernity and vitality. Seductive with an impertinent streak, Natalie Portman is having fun in a photo booth, her eyes firmly fixed at the camera. Dancing and laughing, our contemporary heroine leads us around Paris, onto the Place de la Concorde, in a subtle reference to the House’s first lipstick created in 1953 whose design was inspired by the expansive square’s ancient obelisk. Her feel-good mood proves contagious, and recalls Christian Dior’s desire to “dress a woman’s smile”. Today, Peter Philips, as Creative and Image Director of Dior Makeup, has designed a new palette of striking colors inspired by the House’s couture universe.
The House’s first crimson red is revisited in a matte version in 999 Matte. The soft coral red of 080 Red Smile references 080 Red, a fresh and bright lipstick created by Christian Dior in 1959. With its intense fuchsia, 047 Miss evokes the rose present in the Miss Dior fragrance, conceived by the couturier-perfumer in 1947. Lastly, natural and light 060 Première is an homage to the bois de rose created by Monsieur Dior who gave it the number 60.
“I designed this Rouge Dior collection so that every woman could express herself by choosing and changing shades as she desired,” explains Peter Philips, who has created a new palette inspired by the House’s couture universe.
With a focus on the art of color at the core of his creations, Peter Philips has also created exclusive it shades, four essential hues or extreme matte shades, in intense and striking colors: magnetic blue, purple, reddish-black and gray.
Watch behind the scenes as the actress, sporting messy hair and a steady gaze, seduces with a kiss of intense color.