CHLOÉ FALL 2016 AD CAMPAIGN
For the Chloé Fall 2016 ad campaign, his second for the Maison, photographer Theo Wenner ...
August 29, 2016
For the Chloé Fall 2016 ad campaign, his second for the Maison, photographer Theo Wenner artfully embraces this season’s travelling spirit, capturing moments of intimacy and adventure in the ‘winter sun’.
A palette of pale stone and white-washed villages offers an idyllic backdrop as the Chloé Girls Sofie Hemmet, Michi Kat, Ellen De Weer and Frederikke Sofie escape into the sun’s fading light, their gaze fixed on new horizons.
The creative director was inspired by the journals of French explorer Anne France Dautheville, who rode her motorbike around the world in the 1970s. The range includes motocross trousers, shearling outwear and many flowing designs.
“There is such a bold sense of duality in this collection—that natural toughness and fragility of women side by side,” explained Waight Keller in a statement. “So we wanted to explore that through the campaign images with an ambiguous and cinematic atmosphere that allows each girl to emerge as a strong character.” The result, she continued, is a carefree Chloé woman, who’s “nonchalant, but also quite fearless—and very much alive!”
Watch behind the scenes as the Chloé Girls escape into the sun’s fading light in the latest Fall 2016 looks.