The Tommy Hilfiger Denim Fall 2016 ad campaign reunites Hailey Baldwin and Lucky Blue Smith. Called 24/7 the models have a 24-hour adventure captured by photographer Devyn Galindo through Los Angeles, California. This was Devyn Galindo’s second successful campaign consecutively with the Tommy Hilfiger brand.

The two look effortlessly cool and impossibly gorgeous in the Fall 2016 ads — a follow-up to the campaign they starred in together earlier this year. They’re seen walking down the street in tandem, wearing matching jeans and denim jackets, their blonde hair and pouty lips making them look almost like brother and sister. Lucky also carried Hailey on his shoulders, and the two eating a high stack of pancakes.

Throughout the collection are jean jackets, frayed denim, multiple cuts and silhouettes that feature a slim and flattering fit. The iconic logo and color combinations are well placed and photographed in a diner, on the street and even in bed. Striped shirts and an overall denim dress make impressive appearances in the Tommy Hilfiger Denim Fall 2016 collection as well though the real star is still the jeans and denim jackets. The destroyed slim fit jeans are sure to be exceptionally popular.

Go behind the scenes with the model duo ans they explore the city of Los Angeles in 24 hours.