Introducing the Tiffany & Co. Fall 2016 celebrity ad campaign showcasing the company’s legendary designs while featuring talent known for their unique style and point of view. The tagline—Some Style is Legendary—captures the timeless appeal of Tiffany’s iconic jewelry worn by women for whom Tiffany is a powerful means of self-expression.
The Legendary Style campaign is a collaboration and creative partnership with fashion visionary Grace Coddington. This is her first-ever brand advertising campaign since becoming creative director-at-large for American Vogue. Coddington dedicated nearly 50 years — 28 years at American Vogue with 21 years as creative director — and 20 years at Vogue UK.
The authentic, powerful portraits include Oscar®-winning actress Lupita Nyong’o, actress Elle Fanning wearing Tiffany jewelry and photographed by David Sims. Chosen for being true originals, this talented cast wears iconic Tiffany designs that reflect both their style and identity.
Echoing her strength and vibrancy, Nyong’o wears the Tiffany T Square bracelet—an expression of confidence. Dazzling Tiffany Keys are a symbol of a brilliant future, while Tiffany Victoria® radiates glamour, which Fanning embodies as a young dreamer in the world of endless opportunity.
“For generations, Tiffany has defined the true meaning of legendary style. For our latest campaign, we set out to find the best creative talents both behind and in front of the camera, to present our iconic collections,” said Caroline Naggiar, chief brand officer, Tiffany & Co. “Who better than Grace Coddington, a style legend in her own right, to serve as our creative partner.”
The campaign imagery captures the way in which Tiffany designs transcend time, transforming the wearer and irrevocably changing the way they move through the world.