Introducing the new Emporio Armani Fall 2016 ad campaign, shot in Milan by Lachlan Bailey.

Concrete walls and tactile, rough textures; a shelf filled with books; a metal ladder; a leather sofa with modern lines: these are the elements of a scenery both subtle and intense. Through glimpses, they describe the sophisticated environment of an underground club, a hangout for kindred spirits.

In this scene, metropolitan social situations that lack specific geographic features are conveyed, among which the models Luna Bijl, Damaris Goddrie, Ophelie Guillermand, Jordy Baan and Kit Butler move. The physical nature is spontaneous and relaxed, while the images express an urban nonchalance that renews the sense of belonging that has long been associated with Emporio Armani.

The advertisement tells about modern cool and futuristic looks with the presence of luxe, casual and preppy accent at the same time, from black tailored suit blazer and trousers, and long-sleeved dress with colorful patchwork and embroidery, stand collar jacket, handbag and shoulder bag in metallic tones, pumps, men’s leather brogue shoes, eyewear and other wearable pieces with signature details of Emporio Armani.

Go behind the scenes to discover the sophisticated collection for Fall.