Stella McCartney launches her first complete swim collection combining the designer’s naturally ...

July 22, 2016


Stella McCartney launches her first complete swim collection combining the designer’s naturally feminine, naturally confident and modern design sensibility without compromising on functionality and fit. The new swim styles reflect Stella’s signature silhouettes and colour palette, along with prints and details from her ready-to-wear collection.

“This collection is really inspired by all types of women and I want this swimwear collection to encourage women to feel confident, comfortable and incredible about themselves and in what they are wearing,” said McCartney.

Designed for and inspired by women, the Stella McCartney swim range includes 7 stories, each evoking a sense of self-expression through styles that have been carefully crafted using the latest technology, resulting in a beautiful, supportive and empowering collection. Wistful, nostalgic crochet pieces collide with sporty, stripe-adorned looks. Neoprene is bonded with mesh while citrus and animal prints are embellished with gold charms and trinkets. Timeless cover ups in light cottons and chambray sit alongside all-in-ones and jersey skirts. A diverse colour palette of powder, royal blue, dahlia, yellow, navy and black and wide range of silhouettes encourage a mix-and-match approach across instantly iconic pieces.

In addition to bikinis and one pieces, the Stella McCartney debut swimwear collection also includes swim apparel and accessories, such as rashguards in long and cropped versions, as well as sustainable beach totes made in Kenya.

The Stella McCartney Swim Collection is a new category in addition to the brand’s existing long term partnership with Bendon, one of the world’s leading intimate apparel companies that also manufactures and distributes the Stella McCartney Lingerie Collection.

Shop the collection here.


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