Newest Brand Ambassador Gigi Hadid spices things up by starring in the Tommy Hilfiger ‘The Girl’ fragrance film. The campaign is meant to capture Gigi’s “free-spirited and magnetic personality” by showing her commanding a group of handsome sailors through a grueling set of push-ups in all her “cool all-American style” glory.
“It’s fun to be in a campaign that’s seductive yet lighthearted and playful,” says Hadid in a statement. “I can’t wait for everyone to see what we shot — there are a lot of surprises to come!”
Anchored with notes of jasmine, green pear, and cashmere, our newest fragrance is the perfect finishing touch of confidence and effortless cool. The scent also features key notes of cedarwood making it undeniably the brand’s most playfully feminine fragrance yet.
Hadid also created her first capsule collection of ready-to-wear and accessories in partnership with Tommy Hilfiger, which, according to a statement from the label, “further celebrates her modern take on style fused with Hilfiger’s signature ‘classic American cool’ heritage.”