GIUSEPPE ZANOTTI FALL 2016 AD CAMPAIGN
Between sets. Ready to take the stage. After the encore. Welcome to the captivating world of ...
July 18, 2016
Between sets. Ready to take the stage. After the encore. Welcome to the captivating world of the Giuseppe Zanotti Fall 2016 ad campaign.
Photographed by Mario Sorrenti and featuring models Grace Hartzel and Josh Beech, the images capture the contemporary edge of the new Giuseppe Zanotti Fall collection. Channeling the backstage mood of an indie band on tour, the evocative imagery portfolio evokes a series of intimate moments between Hartzel and Beech.
Zanotti’s women styles include the BELLE sandals embellished with crystals and the NEVADA cowboy boot featuring micro-crystals. The campaign showcases women’s pumps and cowboy boots encrusted with crystals. Some ready-to-wear pieces are also on show, such as patent leather minidresses and embroidered zippered track jackets.
“I wanted the campaign to feel a bit voyeuristic,” says the designer and founder. “Like you’re backstage with the band, seeing what goes on away from the glare of the public eye.”
Hard-edged black and silver music equipment cases present a minimalist setting and form a stark contrast to the richly elaborate Fall Winter 2016 collection.