Six individual scents, one attitude. From energetic and rebellious Brit Rhythm for him to light and dazzling Brit Sheer for her.

Shot by Brooklyn Beckham, the Burberry Brit Fragrances ad campaign features models Lewis Helim, Ben Rees, Todd Dorigo, Eliza Thomas, Liv Mason, Maddie Demaine, Carvell Conduah and Harry Pourdjis.

“Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work,” says Burberry CEO and creative director Christopher Bailey. “His style and attitude were exactly what we wanted to capture in the spirit of this new Brit fragrance campaign and I am loving the shots of today’s live shoot which looks incredible.”

The Beckhams have an established relationship with Burberry: Brooklyn sat on the front row at the Burberry Fall 2016 show at London Collections: Men and watched the Burberry show in Los Angeles last year with his whole family. Brooklyn’s brother Romeo has appeared in three campaigns for the brand, including its Billy Elliot-themed Christmas ad.

Watch behind the scenes of the cool campaign shot in the streets of London.