With Georgian designer Demna Gvasalia now at the creative helm of Balenciaga, the iconic fashion house is following a new trajectory that not only transforms the design codes of its collections, but eventually also those of its stores.

With a new Balenciaga flagship store in Los Angeles, specifically 353 North Rodeo Drive, this store is the first in Beverly Hills and also marks a new retail concept under Creative Director of Demna Gvasalia.

The new west coast flagship measures a sizeable 1,884 square feet spread over three consecutive rooms, each with a distinctly different setting. Supervised by Gvasalia himself, the palette incorporates an eclectic variety of materials, ranging from concrete and satin, to cast aluminum and glass, resulting in an aesthetic that pairs references of Balenciaga’s couture history and its original headquarters on Avenue George V in Paris with raw modern design elements. The new store carries the brand’s full range of women’s and men’s apparel, accessories, footwear, bags, jewelry and eyewear.

Inside, Gvasalia’s brand vision is showcased through geometric and textural juxtapositions, expertly combining luxurious elements with raw materials where the sheen of display cases contrast against the matte of the concrete walls.