PRADA PRE-FALL 2016 AD CAMPAIGN

PRADA PRE-FALL 2016 AD CAMPAIGN

Photographed by Steven Meisel, models Vanessa Axente, Lorena Maraschi, Sasha Pivovarova, ...

June 14, 2016

Photographed by Steven Meisel, models Vanessa Axente, Lorena Maraschi, Sasha Pivovarova, Vittoria Ceretti and Fei Fei Sun are captured in a fresh, light and airy space showing off Miuccia Prada’s uniform-like designs. Making for a nice departure from the dark, moody and mysterious mainline campaign for Spring 2016, the images feature a soft aesthetic, one that overlooks a serene scenic view.

Four years after her stellar debut, Vanessa Axente returns as the face of Prada. Steven Meisel photographed the Hungarian talent for the label’s Pre-fall 2016 campaign — and Axente’s fourth set of ads.

Featuring slouchy silhouettes, the collection includes a nautical theme with models wearing tailored coats in relaxed shapes.

The campaign was styled by Olivier Rizzo with hair by Guido Palau and make-up by Pat McGrath.

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