AQUAZZURA FIRST AMERICAN FLAGSHIP STORE IN NEW YORK
The Italian luxury footwear brand by Creative Director Edgardo Osorio, Aquazzura, is opening of ...
May 6, 2016
The Italian luxury footwear brand by Creative Director Edgardo Osorio, Aquazzura, is opening of its first US flagship store on Madison Avenue in New York City.
Situated between 74th and 75th streets, and next to The Met Breuer, the 2,221 square foot boutique features 17 feet of street frontage, with the building’s original 1876 façade. Throughout the interior are Aquazzura’s signature black and white stripes done in arches inspired by the Basilica of Santa Maria Novella in Florence, the site of the brand’s headquarters.
The store will include exclusive merchandise, including a wide assortment of unique colors and exotics of the iconic Aquazzura ‘Christy’ flat. Additionally, Aquazzura Madison Avenue will offer made-to-order styles as well as an offering from the inaugural bridal collection, giving customers a truly unique Aquazzura shopping experience.
Designed by renowned New York interior designer Ryan Korban, the space merges classic Florentine elements with a contemporary Manhattan aesthetic, recognizing Osorio’s vision that each Aquazzura freestanding store pays homage to its respective hometown, without abandoning the brand’s Italian roots.
“My favorite part of the process was working with Edgardo when designing the store.” Said Korban, “I love the relationship between designer and interior designer and he pushed me to go in another direction that may have been a departure from what I normally do. Aquazzura, in particular has so much excitement and so much sexiness and modernity to it. To create a space for a brand with all these characteristics was an incredible experience.”
The boutique embodies a sophisticated femininity featuring pink marble and suede juxtaposed by monochromatic archways and bold gold fixtures.
“It’s an incredible honor and a milestone for Aquazzura to be opening in New York. New York has always been one of my favorite cities and to have a store in a neighborhood that has always felt like home to me feels like a natural progression,” said Osorio of his first permanent American retail store. “I love that this space has a unique soul from my other stores. I wanted it to feel like Madison Avenue’s very own ‘Church of Shoes’.”