JAEGER-LECOULTRE X CHRISTIAN LOUBOUTIN REVERSO FILM STARRING ELISA SEDNAOUI
To celebrate its 85th birthday in due style, the Jaeger-LeCoultre Reverso timepiece appears ...
May 3, 2016
To celebrate its 85th birthday in due style, the Jaeger-LeCoultre Reverso timepiece appears arrayed in festive garments. Christian Louboutin offers his inimitably rich and original take on this model, thereby revealing unexpected facets of its personality.
Actress and social entrepreneur Elisa Sednaoui takes the lead role in the film Reverso by Christian Louboutin. The Jaeger-LeCoultre friend of the brand plays an independent, impatient and attractive woman who changes watch in step with her activities and her outfits. Christian Louboutin shows up to swivel the case of the Reverso Scarababe on Elisa Sednaoui’s wrist, a friendly move that appears to make the watch spring to life under the amused gaze of its owner.
“The short movie is a reflection on the mind’s ability to affect the passage of time. With impatience, time slows down and every tick of the watch seems to last an eternity; our heroine is waiting for the day to finish, the cake to bake, the courier to arrive… And finally, when the friend arrives, time, like a beating heart, accelerates wildly with the joy of seeing a loved one. A simple flick of the wrist reverses the watch and time”, explains Olga de Grèce, who directed the film.
For Elisa Sednaoui “Reverso is the perfect combination of elegance and minimalism. It’s effortlessly classy, a true jewel which completes any outfit. It has been a companion, in both day to day life and Venice’s red carpet …”
Discover behind the scenes of this fun video starring Elisa Sednaoui as she models the new timepiece.