The new Emporio Armani Spring 2016 collection film is a stand alone piece, designed specifically for digital release, and done by none other than Photographer and Director Rankin who has worked with the likes of Kevin Spacey, Kate Moss, and even the Queen of England. More music than fashion video, the piece is an ode tothe Golden Age of Hollywood during the late ’60s and early ’70s cinematography. The star of the video is rising starlet Immy Waterhouse, who has been tapped by Tom Ford to star alongside Jake Gyllenhaal and Amy Adams in his upcoming feature, Nocturnal Animals. 

“The film is a rollercoaster ride through the drama, romance, glamour and heart-pounding action of cinema’s most captivating era,” said Rankin. “It harks back to a bygone Tinseltown era of westerns and timeless classics, where everybody was a dreamer and everybody a star. Influenced by the layered pinks and corals of the collection, the movie sees a day in the life of our starlet played out in front of a giant LED screen. A colorful time-lapse epic, from dawn till dusk. It is a trailer-style tale of celluloid heroines, big studio lots and nostalgic musical scores. All captured in a day, through the rising and setting of the sun.”

See the Emporio Armani Spring 2016 collection as interpreted by Rankin in a fashion film, a colorful time-lapse epic, from dawn till dusk, influenced by the layered pinks and corals of the collection.