The Vivienne Westwood Spring 2016 ad campaign ‘Mirror the World’ takes on an environmental tone as the designer uses this platform to voice her concerns about saving Venice.
Shot by renowned photographer Juergen Teller around the alleys and canals, shipyards and palazzos of Venice, the campaign highlights the beauty and decay of the city and the urgent need to save it due to mass tourism and the impact of climate changes.
“The scientist Contessa Jane da Mosto has been campaigning to save Venice. In 1966 there was a terrible flood and since then people have been analysing the problem and proposing solutions. The lagoon is one of the most wonderful wetlands in the world: exquisite symbiosis between the animals and plants that stabalise the sediment from the freshwater rivers and Venice itself which has grown with the lagoon. If Venice were not there the wetlands would have become either land or a bay – the sea having swept away the sediment. The biggest problem now seems to be the cruise ships which tear up the lagoon. It’s a total false economy to allow them. The Contessa says that Venice is ‘the canary in the mine’. If we can’t save Venice, how do we save the world?”
Go behind the scenes as models Amelia Rami, Dustin Phil, Ia and Naleye pose at the Grande Canale and Shipyard on the Canali Di Venezia.