Burberry has just launched on Apple TV and has become the first fashion brand to broadcast live on the platform. To mark its debut, Burberry has livestreamed its upcoming Menswear show to audiences worldwide on the app, becoming the first luxury brand to broadcast a fashion show live on the platform.

The livestream on January 11th, also featured a performance by British musician and Mercury Prize winner, Benjamin Clementine, who will be performing the soundtrack to the show live from the venue in London’s Kensington Gardens.

The Burberry app for Apple TV also offers access to a collection of Burberry Acoustic films from emerging British musicians, highlights from the brand’s previous runway shows and Burberry beauty tutorials by Burberry Make-up Artistic Consultant, Wendy Rowe. Viewers will be invited to experience additional live moments and exclusive content throughout the year.

The Burberry app for Apple TV is the latest in a series of digital innovations that have been created between Burberry and Apple. In September 2015, Burberry became the first global brand to launch a dedicated channel on Apple Music and in September 2013 Burberry collaborated with Apple using the iPhone 5s to capture and share all digital images, video and live stream content, before, during and after the Spring 2014 Womenswear show.