LOUIS VUITTON SPRING 2016 AD CAMPAIGN

LOUIS VUITTON SPRING 2016 AD CAMPAIGN

After three seasons of fairly traditional campaigns, Creative Director Nicolas Ghesquière goes ...

January 4, 2016

After three seasons of fairly traditional campaigns, Creative Director Nicolas Ghesquière goes in an unexpected direction for the Louis Vuitton Spring 2016 ad campaign.

The French designer chose Lightning, a character from the video game series ‘Final Fantasy’ as the star of the advertisments. Working with video game artist Tesuya Normura of Square Enix, the pink-haired heroine wears looks from the latest collection including bags and crop tops.

Nicolas Ghesquiere unveiled the news this week on his personal Instagram account with a 15 second video of Lightning wielding Louis Vuitton purses as if they are weapons. “Reality and fantasy become one: Lightning a genuine heroine in the new @louisvuitton series 4 ad campaign,” reads the caption.

Although the pairing is surprising, it’s not completely nonsensical. Ghesquiere’s Spring 2016 collection for the house was inspired by Japanese anime – the show opened with a pink-haired model who looked similar to Lightning.

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