Burberry recently celebrated the opening of its first ever flagship store in Seoul, located on the dynamic Cheongdam crossroads, with an event showcasing the best of British heritage, craftsmanship and music.

The evening introduced the brand’s new “Personalised for You” in store experience to Seoul, which presents Burberry’s most iconic designs and showcases the expert craftsmanship behind them, placing luxury personalisation at the heart of the experience.

Set over 13 floors in the heart of the city, the Burberry flagship store in Seoul brings every aspect of the British brand to life in South Korea for the first time. The new flagship is the first standalone home for both the brand’s largest product assortment in the market to date, as well as its Korean headquarters.

Created under the design direction of Burberry Chief Creative and Chief Executive Officer Christopher Bailey, the retail space is designed to offer multi-sensory experiences for customers, featuring exclusive spaces, products and services.

South Korea is a key market for Burberry and its new Seoul flagship is a testament to this commitment to the city and its communities.