COS has recently released a unique fashion film created in collaboration with Lernert & Sander, in celebration of the brand’s recent expansion in North America.
Lernert & Sander created a 360º look around the new collection using hula hoops and a grey 360º space. The COS ‘Around COS’ film showcases the details of the brand’s Fall 2015 collection for men and women, through diverse and unseen angles provided by the practice of hula hooping. To capture the tactility and ever present detailing of the collection, Go Pro cameras were fitted to the inside of a hoop and the all-circumferential movement perfected with consultation provided on set by the World Champion Hula-Hoop artist.
Karin Gustafsson, COS’ Head of Womenswear Design said of this second collaboration with the creative duo, “Lernert & Sander never fail to bring warmth and a playful component to their work, and with ‘Around COS’ they have enabled us to present the COS world through these elements once again.”