This season’s Emporio Armani Swiss Made timepiece collection features a discreetly elegant look with a refined finish. With two new lines, Fluid Deco and Sport, the swiss-made craftsmanship features proprietary mechanical movements with materials such as sapphire crsytal, quartz, cabochon, and exotic leathers.

The Sport collection is characterized by intricate dial treatments, stepped concave rings and complex indexing, unidirectional rotating bezels on the automatic styles, rubber straps, bracelets, and unique side inserts, playing with alternative materials and finishes.

This very feminine Fluid Deco collection features distinctive flowing facets and crown accented with a smoky brown cabochon combined with a clean and refined dial with faceted indexes, while the new minimalist bracelet is fluidly modern.

Inspired by the thirties and forties, the age of ultimate elegance much admired by Giorgio Armani, this timepiece collection features a gently curved case combined fine precious leather straps and elegant bracelets, cabochon crowns, and a surprisingly delicate range of colors.

Go behind the scenes and discover the new Emporio Armani campaign with a suspenseful theme.