Worn by Cate Blanchett, the Giorgio Armani Sì fragrance represents modern woman’s commitment to life, love, freedom… An evocation of simple and timeless modern Italian chic.

Sì, a simple word echoing the brand’s Italian roots, a name that is all the stronger because it is universal. “Sì is my tribute to modern femininity, an irresistible combination of grace, strength and independence of spirit,” said Giorgio Armani.

At once chic, voluptuous, intense, and soft, Sì lingers on the skin and enchants the senses. The distinguished and elegant olfactory result plays on emotion, true to the Giorgio Armani couture spirit.

Shot by American-Iranian director Massy Tadjedin, assisted by director of photography Darius Khondji, the film continues the story of the Sì woman: committed, genuine, strong, passionate and accomplished. The story of a woman that tells women to say Sì to life. The film was shot in Australia and the soundtrack is a remix of Mika’s original song “Any Other World”.

Go behind the scenes and discover the campaign through the eye of Cate Blanchett.