Burberry becomes the first global brand to launch a dedicated channel on Apple Music. The Burberry Apple Music channel will sit in the ‘Curators’ section of the Apple Music service. The channel will showcase Burberry’s unique collaborations with emerging and iconic British artists, featuring performances, songs and films alongside regular playlists celebrating great British musical talent past and present.

Under the creative leadership of Burberry’s Chief Creative and Chief Executive Officer Christopher Bailey, Burberry has enjoyed a long and rich history of championing British music which has featured prominently in all its runway shows, events and campaigns. Artists as diverse as Tom Odell, James Bay, George Ezra and Keane have all collaborated with the brand.

“There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent,” said Bailey. Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience.”

Burberry will launch on Apple Music with a series of exclusive videos from emerging artists including Lilla Vargen, Georgie and Rhodes alongside a performance from the iconic British singer-songwriter, Alison Moyet, to be filmed at the forthcoming Burberry Womenswear show on 21st September in London.