Estée Lauder introduces the new Pure Color Envy Matte Sculpting Lipstick – a new lipstick collection created in collaboration with Estée Lauder spokesmodel and sought after supermodel, Joan Smalls. Shades and finish – hand-picked by Joan.

“I love how matte lipsticks don’t look too overpowering or in-your-face, even if the color is bright,” the supermodel explains of the “chic and sophisticated” effect of a gloss-free pout—an opinion that she was quick to share with the Estée Lauder product development team. “I’ve always liked how the colors in the Pure Color Lipstick line read on first swipe, without having to apply layer upon layer—which is a problem I often have, especially with my skin tone—so I asked, ‘Can we do this formula, but make it more matte?’”

From rich purples to fiery orange hues this curated collection of 12 matte lipsticks provides daring mattified color for an undeniable dynamic statement. The lightweight, super-rich, highly pigmented color applies with one-stroke, releasing a uniform layer of saturated ultra-matte color.

The New Pure Color Envy Matte Lipsticks are formulated with Advanced True Vision™ Technology, which combines multifaceted pigments and refined mattifying powders to provide rich saturated color that feels luxuriously comfortable. Intensely mattified color gives lips a bolder, visibly fuller, defined curvaceous look.

Housed in the same iconic packaging as the Pure Color Envy Sculpting Lipstick Collection, the Estée Lauder New Pure Color Envy Matte Sculpting Lipstick are inspired by modern architecture, with a strong, sleek and elegant silhouette. An innovative, magnetic closure always clicks the case perfectly into place and the aspirational bullet shape make this ultrachic lipstick a statement in pure luxury.

The Estée Lauder Pure Color Envy Matte Lipstick collection ($30) is now available at Estée Lauder counters nationwide and EsteeLauder.com.

Watch the video above to see the model practice what she preaches while taking her beautiful new bullets for a test-drive.