The all American brand has integrated sexting with seductive power for the new Calvin Klein Jeans Fall 2015 ad campaign with a film geared to showcase the latest #mycalvins collection.
Shot by fashion photographer Mario Sorrenti in New York City, the latest campaign for the brand includes a diverse global cast of Grace Hartzel, Ethan James Green, Aya Jones, Julia Van Os, Piero Mendez, Alessio P., Imaan Hammam, Harmony Boucher, Torin Verdone, Laura Julie, Noma Han, Jamie Carpena, Tiana Tolstoi, Reid Rohling and real life couple actor, Will Peltz, and girlfriend, Kenya Kinski Jones.
All images in the campaign contain a box featuring a text message conversation that led to each scenario — along with the tag line “raw texts, real stories” that are “inspired by actual events and people.”
An integrated digital partnership with Tinder will go live in the fall, as well, featuring an in-app campaign giving users the choice to swipe right or left. Paid social media advertising is part of marketing spend, including promoted content on Facebook, Instagram, Twitter and YouTube to reach the brand’s collective 20 million social followers.
The campaign ties in to Calvin Klein’s most controversial yet memorable campaigns dating 30 years.