LACOSTE X MAISON LESAGE COLLECTION FILM

LACOSTE X MAISON LESAGE COLLECTION FILM

Inspired by the Lacoste x Maison Lesage Couture polos, the two iconic brands collaborated to ...

July 13, 2015

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Inspired by the Lacoste x Maison Lesage Couture polos, the two iconic brands collaborated to create a limited-edition collection of delicately embroidered polos.

Eight unique polo shirts, inspired by the Lacoste archives and designed by Lacoste Creative Director Felipe Oliveira Baptista, feature one-of-a-kind embroidery and are worn by eight Parisian personalities, each as unique as the polo they wear in an editorial for the edgy Japanese magazine The Reality Show, shot by Alastair McLellan.

The crocodile seen on the Lacoste polo is more than a logo. Noble, vigilant and embroidered over the heart, it is also the silent guardian of the immense heritage that René Lacoste gifted his own brand. The man and the crocodile share a pair of eyes. Those of an unstoppable inventor and tennis legend nicknamed “The Alligator” after a Davis Cup match. Those of a pragmatic visionary who, three years before retiring from tennis, in 1933, designed for his fellow players the game-changing polo. The daring short-sleeved garment, half way between polo players’ jerseys and English spread-collar dress shirts, revolutionized the world of athletes who were competing on court and against heat. A few decades later, the polo has become an icon of relaxed elegance off court.

The Lacoste x Maison Lesage collection will be available exclusively on Lacoste.com and in select boutiques.

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