For the Emporio Armani Diamonds Violet Fragrance, Ella Eyre stars in their latest commercial that echoes her personality as a fiery and lively singer, the video featuring her latest single “Together” from her debut album Feline out in August.

“I am beyond excited to be part of the Armani world and it is such an honour to be working with Emporio Armani fragrance on the forthcoming Diamonds campaign,” the singer said.

Ella follows in the modelling footsteps of Beyonce, the previous face of the Giorgio Armani perfume, and was chosen directly by Giorgio Armani. He said about Ella, “With her individual style and personality, she perfectly embodies the creative and musical spirit of Emporio Armani Diamonds Violet fragrance.

Follow Ella Eyre in the making-of the new Emporio Armani film, introducing the irresistible Diamonds Violet. The exclusive Emporio Armani Diamonds new fragrance official campaign music “Together”, is the lastest single of Ella Eyre.