Massimo Giorgetti made his as Creative Director of the brand with a capsule collection inaugurating a new era for the Florentine fashion label. The Emilio Pucci Resort 2016 collection reflected a fresh, ironic aesthetic through oversize, confetti-embroidered slipdress shown over a bright yellow silk button-down, or a laser-cut cotton coat idiosyncratically belted at the intersection of waist and hip.
“It’s an homage to Florence — past, present and future coexist in the collection,” said Giorgetti to WWD, who reworked a range of archival prints with a modern filter. He focused on graphic prints, including a multicolor arty checkered pattern used on a slim skirt. The designer also reinterpreted the images on a postcard of Capri owned by the late Emilio Pucci to create a playful print.
In addition, Giorgetti revamped the Emilio Pucci logo, which appeared embroidered on skirts and applied on bags and shoes as well as laser-cut on a coated nylon and cotton coat. As he infused the lineup with his signature sense of lightness, a certain cool factor and an overall effortless attitude was exposed.