EMILIO PUCCI RESORT 2016 COLLECTION

EMILIO PUCCI RESORT 2016 COLLECTION

Massimo Giorgetti made his as Creative Director of the brand with a capsule collection ...

June 19, 2015

VIEW SLIDESHOW

Massimo Giorgetti made his as Creative Director of the brand with a capsule collection inaugurating a new era for the Florentine fashion label. The Emilio Pucci Resort 2016 collection reflected a fresh, ironic aesthetic through oversize, confetti-embroidered slipdress shown over a bright yellow silk button-down, or a laser-cut cotton coat idiosyncratically belted at the intersection of waist and hip.

“It’s an homage to Florence — past, present and future coexist in the collection,” said Giorgetti to WWD, who reworked a range of archival prints with a modern filter.  He focused on graphic prints, including a multicolor arty checkered pattern used on a slim skirt. The designer also reinterpreted the images on a postcard of Capri owned by the late Emilio Pucci to create a playful print.

In addition, Giorgetti revamped the Emilio Pucci logo, which appeared embroidered on skirts and applied on bags and shoes as well as laser-cut on a coated nylon and cotton coat. As he infused the lineup with his signature sense of lightness, a certain cool factor and an overall effortless attitude was exposed.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.