Estée Lauder unveils a daring new facet of modern femininity – Modern Muse Le Rouge, a new fragrance inspired by the glamorous, more provocative side of a Modern Muse. Le Rouge reflects the woman who is confident and sexy. She never goes unnoticed. It’s all about her signature color of red – which embodies her style, attitude and undeniably powerful effect.
A Fruity Floral Oriental scent, Estée Lauder Modern Muse Le Rouge is a sexy contrast of rich roses awakened by ripe fruits with a velvet cream accord that captures the drama of this muse’s personality. The innovative “dual-impression” fragrance structure allows women to experience the fragrance through two contrasting accords: Ripened Roses Accord and Velvet Cream Accord. The with Juicy fruitiness of Bourgeon de Cassis and Raspberry, contrasted with vibrant Pink Pepper and Saffron blends with the floral richness of Bulgarian Rose and the petally freshness of Rose Centifolia. Meanwhile, with a blend of full-bodied Madagascar Vanilla and the textural muskiness of Ambrette, refined with earthy, seductive Vetiver and Patchouli – and freshened with the lush femininity of Magnolia Flower and Jasmine.
“It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide.
Elements of glamour and sophistication are threaded throughout the Estee Lauder Modern Muse Le Rouge design. the bottle features a strong, tall luxurious glass bottle with soft rounded sides. The cap is inspired by the iconic bow on Estée Lauder’s first fragrance, Youth Dew.
The fragrance will be priced at $110 for 100ml, $82 50ml and $62.00 for the 30ml and will be available at Estée Lauder counters nationwide and EsteeLauder.com as of July 2015.