For Spring 2015, the Rag & Bone ad campaign is rooted in film, featuring Michael Pitt for menswear and Franco-Spanish actress Àstrid Bergès-Frisbey as the face of womenswear.
“I see Rag & Bone as a brand which gives very particular attention [to] the quality of their products, especially on the fabric and material they use,” said Bergès-Frisbey. “I really appreciate the freedom and authentic vision of the brand from the conception of the clothes to its campaigns…The Rag & Bone woman is feminine, but practical and essentially free to do whatever she wants.”
Marking Pitt’s directorial debut, the Rag & Bone ‘The Driver’ film was shot in New York City, with Pitt and Bergès-Frisbey playing the lead roles and British actor Stephen Graham appearing in a supporting role. Photographer Glen Luchford captured the still imagery for the Spring 2015 print advertising campaign on set throughout the film shoot.
Pitt’s cinematic tale follows the intertwined story of three characters—a driver, a wealthy thug, and his beautiful lover—during a dramatic night involving a getaway car.