Plunge into the backstage world of a runway show with the first Christian Dior Eyes virtual reality headset.

True to its pioneering spirit, the House of Dior has expanded its realm of expertise to high-technology with the creation of a headset that takes virtual reality performance to new heights. The launch of Christian Dior Eyes will let viewers experience the overwhelming preparations backstage using the revolutionary Virtual Reality technology, a forward-thinking method of engaging with clients.

In a trend the brand calls “retailtainment,”consumers will have the opportunity to try the technology in selected boutiques as of June and an extraordinary invitation to take a 3D dive into the world of the latest Dior Ready-to-Wear show as delicate silhouettes of top models scurry around in shiny silk robes and the world of beauty as the models get their makeup done.