The “It” Girl Alexa Chung has launched a collection in collaboration with AG Jeans perfect for the Spring and a staple as part of this season’s trend of laid-back cool and effortless chic.
The 20-piece collection unites AG’s design expertise with Alexa Chung’s innate sense of cool, modern staples and alluring 90’s throwbacks with a free-spirited energy. Centered on effortless wearability, the collaboration features a range of covetable silhouettes, including vintage inspired overalls, mod dresses, perfect fitted tees, and high-waisted jeans.
Though ’60s and ’70s inspiration embodies the relaxed, chic and retro style aesthetic that Chung is known for, she also cites her ’90s childhood as a major source of inspiration.
“With this collection, I originally was hoping to reference that California seventies rock band vibe, because we were making it in California and it seemed to speak to that history: There was the Sunset Marquis and that iconic rock photography. But actually a lot of it has a nineties vibe, especially with the overalls and the button-up denim dress and the skirt; those are things that I had as a child,” said Chung.
Shop the collection here.