The Want Les Essentiels Spring 2015 ad campaign captures the architectural inspirations behind ...

March 6, 2015

The Want Les Essentiels Spring 2015 ad campaign captures the architectural inspirations behind the collections. Created in collaboration with up-and-coming photographer Julia Noni, the campaign will be launched this Spring.

The campaign features the latest women’s collection which immerses us in an aquatic life where shades of mist, rose and mint color a wide array of products—cross body bags, backpacks and reversible totes—each embracing the authenticity, versatility and confidence of the modern woman and her lifestyle.

This Spring, we are at the shoreline that carefully divides the rooted realities of our journeys on land and the dreamy sense of exploration that lives beneath the current. This poetic juxtaposition inspired designers Dexter and Byron Peart to create an artful collection that imitates life, embracing the beauty of nature and the continuous sense of discovery waiting for us underneath the tide.

Drawing inspiration from the unique colors, textures and flora that embellish the sea floor, this season hosts a series of tranquil shades, such as Lemon Mist, Rosewater, and Seahorse, which infuse purity and energy into this season’s silhouettes. The featured print of the season, which the brand sourced from Limonta Italy and refers to as Sunken

Flowers, is showcased across the collection, echoing the introspection and tranquility found in Monet’s softly-focused Water Lilies. The whimsy and romance found throughout the collection’s color palette are carefully balanced by the brand’s core Mocha and Jet Black offerings, featured in luxurious calf leather sourced from Italy and France. From a hands-free backpack option, such as the Piper, to the Mini Douglas, to the more compact City and Demiranda crossbody bags, each thoughtful product presents a range of functionalities that seamlessly support the women who incorporate them into their daily life. Hallmark styles by the brand, including the O’Hare and Mirabel shopper totes, return this season in full leather, along with new styles such as the Strauss, a reversible leather tote, and the Bradshaw and Aquino, streamlined wallets that can be worn on their own or easily nest into a larger bag.

Like the WANT woman, this season looks beyond trends and prescribed style, and instead embraces inspiration found in both expected and unlikely places.


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