The Swiss luxury watch brand Hublot first female Brand Ambassador has recently been unveiled– internationally renowned supermodel Bar Refaeli. Bar Refaeli joins the ranks of celebrity Brand Ambassadors, including Kobe Bryant, Shawn “Jay Z” Carter, Dwyane Wade, Pelé, Usain Bolt and more, to star as the face of the Hublot ladies’ campaign.

“In 2015, Hublot will dedicate ourselves to our ladies’ collection, and our female customers will see a series of new timepieces that will embody the notion of the Art of Fusion, where innovation meets luxury and fashion.”

The campaign was lensed by famed photographer Chen Man, and sees the Israeli celebrity in a couture gown, made exclusively from fabric by Bischoff, the leading Maison Suisse lace house, paired alongside their new collaboration, the Big Bang Broderie.

With an exclusively created skull lace-embroidered pattern on a dial studded with 11 diamonds and soft arabesques on the bezel and strap, the ladies timepiece from Hublot reflects a rebellious spirit coupled with the ancestral art of embroidery that is 100% Swiss made, hailing from St. Gallen.

In a process akin to the manufacture of high-tech carbon fibre components, the lace elements embroidered on tulle are encased and moulded – like a stack of sheets – in carbon fibre to amplify the texture. What Hublot has done here to achieve this entirely new and exclusive.