The renowned beauty brand has just introduced the new Estée Lauder Little Black Primer, the new Little Black Dress of lashes, a single, foolproof, all-occasion formula that triples its duties by moonlighting as a subtle lash tint and a water-resistant topcoat.
A primer, in effect, acts like pomade to help lashes hold their shape. Estée Lauder takes the simple primer two steps further by adding a subtle black tint, and making it long wearing – not just from day to night, but overnight. The formula is light enough to wear under your favorite mascara for extra volume, but the soft black shade means that It can be used alone for subtle definition. When it’s applied over mascara, it adds a lightweight layer of extra support, giving you water-resistant lashes, and helping to reduce smudging and flaking. The gently curved brush adds extra curl and lift.
Little Black Primer is a makeup prep-step that creates the ideal base for longer, fuller lashes that stay flexible and feel healthy. It’s a lightweight weekend mascara. It’s a water-resistant topcoat. It can be used to amplify, tint and set; a multi-dimensional primer that will be revolutionary.
The new Little Black Primer retails for $24 and will be available at Estée Lauder counter and online at EstéeLauder.com beginning January 2015.