The French brand confirms Alexa Chung as the face of the fashion house. The it-girl stars in the Longchamp Spring 2015 ad campaign of the brand. This collection of handbags by Longchamp, pays homage to the tradition of the brand with an eye to modernity. New handbags in Le Pliage Heritage collection have different proportions than the classic and are enhanced by the bright colors, full of vitality, perfect to emphasize the mild temperatures of the spring summer and complete the sporty look.

Taking centre stage alongside Alexa is it-bag Le Pliage Héritage, the iconic creation by Longchamp. Alexa wears it in blue matched with a sea life inspired mini dress and espadrille sandals as well as in the red version styled with shorts and black shirt.

The ad campaign images were shot at MAMO, Centre d’art de la Cité Radieuse of Marsille, France, by Max Vadukul.

“Alexa is a naturally chic woman who has style and for whom fashion is a daily affair”, commented Marie-Sabine Leclercq, Head of International Communications at Longchamp. “She perfectly embodies the Longchamp woman and has engaging eyes that make the images extraordinarily striking”.

The campaign unveils the new mini styles of the bag, all in bold hues.