Roberto Cavalli has recently announced Nicki Minaj as the face of the new Spring 2015 ad campaign. The young American rapper, undisputed queen of the charts around the world is the star of these strong and impactful imagery.
The tribal dance of Nicki Minaj enchants the lens, while the heat of the sun and the powerful colours inebriates the mind. The colours fire orange, blue, saffron yellow and green mirror the summer, a dance of energy that captivates and charms. A strong sensuality like a slight breeze goes through the dresses’ silhouette in silk georgette with animal and floral prints.
Famous for her provocations and rebellious flare, just like Roberto Cavalli, Nicki Minaj has a nonconformist spirit which she uses to inspire and amaze her audience. It is no coincidence that one of the most successful singles of the singer is titled Anaconda, and the snake is one of the iconic symbols of Cavalli.
“I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman. In recent years we have become accustomed to women castigated in clothes that hide their body shapes. With this campaign, I wanted to send a strong countertrend message. I wanted a sensual woman who is aware of her body, who is not afraid to show her curves, rather she make them as a strength,” said Roberto Cavalli.
The campaign was shot in Los Angeles by photographer Francesco Carrozzini.