Giorgio Armani turned to Sølve Sundsbø for his Spring 2015 campaign to showcase for the first time model Joséphine Le Tutour.

Le Tutour is sporting exquisite pieces from Armani’s spring collection, complimented by  smokey eyes and a fingerwave hairstyle. In one advertisement, the model is shown wearing a fringed top under a beautiful shiny, camel-colored twin set. A second advertisement showcases Le Tutour in a jacket made of Armani’s signature minimal animal print.

While in line with the Giorgio Armani signature look, the almost abstract, painterly images, taken in London, are marked by a suffused light and a sense of movement seen, for example, in a flowing gown in a pink-sandy shade. The desert-like atmosphere is enhanced by Le Tutour standing barefoot on a floor of tiny pebbles or wearing a reptile coat and clutch.

The campaign is bowing globally in January.