The John Hardy Fall 2014 ad campaign features famed model Cara Delevingne posing on sand and water in black bathing suits and beach cover ups. Her striking beauty, alluring confidence and effortless cool make her one of a kind. Cara is forging her own path with a free spirit, fierce independence and unique perspective on life, which is, at its core and inception, the essence of John Hardy.
The campaign was shot in Bali, the birthplace and home of the John Hardy brand, by internationally renowned photographer and film director, Sebastian Faena under the creative direction of advertising guru, David Lipman.
John Hardy’s CEO Damien Dernoncourt said, “It was natural for us to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images. We envision this campaign as an artistic expression of our brand’s essence, paying homage to our rich heritage and at the same time creating a bold, modern vision for the brand. Cara, like John Hardy jewelry, is one of a kind. Her independent and irreverent nature personifies the ethos and spirit of our brand.”
John Hardy was founded in Bali in the 1970s and has established itself as a pioneer of Sustainable Luxury, with its unique handcrafted jewelry collections available in 27 countries and regions around the world.