Beautiful. Sophisticated. Legendary. The Gucci Jackie Soft handbag comes to iconic life in our latest video, starring Kate Moss. Inspired by the timeless allure of Jacqueline Kennedy Onassis (the Jackie bag’s original namesake), the fast-paced short celebrates Gucci’s jet-set style.

In the film, Moss is seen being chased by paparazzi in Rome, clutching the Jackie Soft against the flashes, for example. Moss is flanked by Clement Chabernaud.

“I have always admired Kate — she is an icon of today,” said Giannini. “A trendsetter, an independent woman and absolutely contemporary. She embodies my fall-winter collection as a sophisticated woman who dresses to please herself rather than others.”