Moncler presents the Fall 2014 ad campaign lensed by renowned photographer Annie Leibovitz and features model Laocoön.
The advertisement aims to highlight “the iconic nature of Moncler, the global down jacket to wear anywhere in the world, at any latitude and in any season. In doing so she will be portraying it set amidst natural surroundings, on the Chrysler Building of New York, worn by Laocoön”.
With characteristically picturesque imagery, the campaign transcends adventure, charisma, and art. The bold orange sport jacket is featured in every image of the shoot and projects that extra pop that gives light to the campaign.