The Bally Fall 2014 ad campaign features a ready-to-wear collection is comprised of separates designed with a fresh take on classic items. Razor-sharp tailoring echoes masculine suiting, and wool coats are full length, defining the modern silhouette. Texture is essential: a suede pencil skirt and dress feel feathery to the touch, while cashmere is dense, plush and challenges proportions. This modern approach is authentically sophisticated. This is a collection of confident, easy going silhouettes that create the perfect wardrobe for the modern women.

CEO Frederic de Narp and Design Director Pablo Coppola take on a new direction and vision for the Fall 2014 advertising campaign. Lensed by Fabien Baron, the spotlight is firmly set on the core values of functionality and modernity.