Created by Silvia Venturini Fendi in 1997, the Fendi Baguette has been re-imagined in an astonishing array of over one thousand materials since its conception, reappearing each season as a timeless bag to covet and lust after the world over. From exotic leathers to indigo-hued denim and intricate brocades, seemingly no texture or material has been left untouched, until today when Fendi invites you to dream up the wildest Baguette that you could possibly imagine, using the brand’s newest feature—the myBaguette App.

Offering a range of paintbrushes, filters, stencil designs, and more, the dedicated App for iPad and Android tablets, will allow users to customize an all-white Baguette in their own style, taking inspiration from a showcase of real Baguette’s that have been customised by renown artists such as Richard Prince, Lucy and Jorge Orta, and Sylvie Fleury, to name but a few. Once ready, the user’s personalised bag can be shared with the Fendi Baguette Community and from this pool, Silvia Venturini Fendi, the brand’s accessories creative director, will personally pick the Baguette of the month. “The Baguette was conceived as a clever little bag, with minimalist line but a whole lot of imagination,” said Fendi. “I am delighted that the digital crowd will now also have the opportunity to make their own Baguette bag which I can’t wait to see!”