CHRISTIAN DIOR SECRET GARDEN AD CAMPAIGN

CHRISTIAN DIOR SECRET GARDEN AD CAMPAIGN

Introducing the third chapter of the Christian Dior “Secret Garden” campaign at the ...

June 2, 2014

Introducing the third chapter of the Christian Dior “Secret Garden” campaign at the Château de Versailles in a film by Inez and Vinoodh.

The story starts in the blink of an eye. As the eyes open upon the famed perspective of the chateau gardens and their massive geometries, as on the cusp of a dream, the Dior woman draws the spectator with her around the twists and turns of a secret and amazing Versailles. Carried along by the momentum of such an extraordinary course, to the rhythm of a song by Dépêche Mode, she explores the parkland pathways and the palace hallways, opening their doors into the possibilities of perception, until she takes a hidden passageway and enters into the garden, into he chateau’s orangerie, a secret place where architecture and garden combine in an atmosphere worthy of Dior.

It’s there, at the end of this dreamlike journey, that we see the three faces of the Dior woman. Singular but expressing the same elegance, they evoke the Three Graces, those goddess of antiquity embodying three different facets of joyous femininity who inspired Raphael and Botticelli. Before the camera of Inez and Vinoodh, the harmonious tableau comprised of Daria Strokous, Fei Fei Sun and Katlin Aas revisits these masterpieces with a compulsive modernity.

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