GUCCI BEAUTY AD CAMPAIGN
Gucci is launching its first cosmetics line. The fashion house has chosen Charlotte Casiraghi, ...
May 23, 2014
Gucci is launching its first cosmetics line. The fashion house has chosen Charlotte Casiraghi, the daughter of Princess Caroline of Monaco and a long-standing Gucci muse, to front the campaigns.
The new collection will include eye, lip, nail and face make-up as well as brushes and skin preparation products, and will be produced with P&G Prestige, the company behind key fragrances such as Gucci Guilty and Gucci Première. Pat McGrath is creative design director of P&G’s beauty division, and is currently the make-up artist responsible for the make-up looks at Gucci’s ready-to-wear shows.
“I have really enjoyed my relationship with Frida over these last four years, and I am now excited to work with her again on this signature product,” Casiraghi, who will appear in imagery shot by Mert Alas and Marcus Piggott, said. “I have great admiration for her both as a designer and a strong and visionary woman.”
The Gucci cosmetics collection will launch in September in selected markets.
