TIFFANY & CO. FLAGSHIP STORE IN PARIS
Tiffany & Co. is bringing fresh sparkle to the Champs-Élysées in Paris. The jeweler has ...
May 8, 2014
Tiffany & Co. is bringing fresh sparkle to the Champs-Élysées in Paris. The jeweler has opened a flagship at number 62, marking its most important overseas opening this year and joining Cartier as one of the most eminent jewelers on the famed thoroughfare.
The corner building spans 10,765 square feet over three floors showcasing Tiffany’s high jewelry, fine jewelry, celebration rings and fashion jewelry, alongside accessories including sunglasses.
The store unfurls as a series of spacious areas featuring floors made of Carrara marble or French oak, and wall panels carved from a single Canadian walnut tree. The story of the brand is told through an interactive screen near the entrance and framed pictures dotted throughout the space, which highlight Tiffany & Co.’s long-standing ties to Paris, where it first opened a store in 1868. Design details aimed at accentuating the luminosity of the space include a chandelier and wall lamps in the shape of magnolias designed by New York-based artist Michele Oka Doner, and guardrails incorporating a stylized leaf motif in three metallic shades. White gold leaf is a recurring feature, namely in a wall painting by British artist Hugo Dalton of two interweaving ribbons that symbolize commitment.
There are three private salons and a library on the top floor that will shortly play host to the famed Tiffany Yellow Diamond, which will be on loan to the Paris store for a limited period to fete its official inauguration on June 10th, says WWD. This is especially appropriate, as the stone was originally cut in Paris in the 19th century.