Introducing the new Gucci Pre-Fall 2014 ad campaign photographed by Mert Alas and Marcus Piggott with Art Director Riccardo Ruini and fashion stylist Katy England. The campaign stars models Clement Chabernaud and Anja Rubik.

Photographed against a classic grey background to complement the vibrant clothes designed by Creative Director Frida Giannini, we are immersed in a very retro seventies-like vibe where the collection showcases jewel tones, tailored outerwear and chunky shoes, staples for that era.

The ad campaign is classy and chic as the models pose in the latest elegant styles. Anja is seen in bright sleek pants, short length looks, v-neck cardigans, and bright overcoats, while Clement models turtle-neck cardigans, leather jackets, and pant suits. Stylish accessories including shoes with the characteristic loafer as well as the new platform boots and handle bags and clutches, including those from the new Bright Diamente collection, complete Gucci’s Pre-Fall look.