The Jimmy Choo brand, which will show its Fall 2014 collection in Milan, is tapping into a growing trend for comfortable and sporty — but still glamorous — footwear with the launch of a collection called Choo.08°.
The collection, which takes its name from the longitudinal position of Choo’s design studio in London, features new styles as well as ones that are already part of the brand’s offer. The new collection has all of the Jimmy Choo DNA, aiming to meet the needs of busy, multitasking women, says, WWD. The collection features biker boots; slip-on skater shoes in matte black python or antique brushed gold leather; flat tuxedo pumps with a pointy toe; rocker boots with straps and snake details, and high-top trainers in a variety of finishes and materials, including sparkles and elasticated lacing. Some of the styles — such as the tuxedo pump, high-top trainers and brogues — mirror those in Choo’s men’s wear offer.
Another part of Choo.08° features heels more substantial than the stiletto on which the brand built its business: They include an urban sandal with a closed toe and thick three-inch heel, and a lace-up shoe with a similar style and height of heel.
The company will launch a pop-up Choo.08 space inside Selfridges from April. The collection is priced similarly to Choo’s main line, and starts at 325 pounds, or $543 at current exchange, for the basic skater shoe.